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Color Relativity

Color is never seen as it physically is — context and memory continuously alter perception

Understand Albers' foundational principle: color is the most relative medium, always altered by context and unreliably stored in memory.

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Topics (2)

Color Relativity

Color Is Relative

Why we never see color as it physically is — context changes everything

Color Relativity

Color Memory and Recollection

Why remembered colors differ from seen colors, and what this means for design

Next Chapter →Simultaneous Contrast