Library

Designing Brand Identity

Build brands that connect, differentiate, and endure

6 chapters•18 topics
⌘K

Reference Books

Topics in this collection are synthesized from these 2 books.

Chapters

01

Brand Basics

Foundational concepts every branding team must share

What Is Brand, What Is Brand Identity, Brand Strategy

3 topics
02

Brand Ideals

The qualities that make brands endure — differentiation, authenticity, and lasting value

Differentiation, Authenticity and Coherence, Brand Value and Investment...

4 topics
03

Brand Elements

The visual building blocks of a brand identity system

Brandmarks and Logo Types, Color and Typography in Brand Identity, Iconography and Pattern...

4 topics
04

Brand Process

The research, strategy, and design phases that produce lasting brand identity

Research and Audit, Clarifying Strategy and Designing Identity

2 topics
05

Brand Management

Standards, champions, and the systems that keep a brand consistent over time

Standards and Guidelines, Building Brand Champions

2 topics
06

Brand in Context

Culture, voice, governance, and the forces reshaping brand identity practice

Organizational Culture and Brand, Messaging, Voice, and Brand Governance, Brand in the Digital Age

3 topics