Designing Brand Identity
Build brands that connect, differentiate, and endure
Reference Books
Topics in this collection are synthesized from these 2 books.
Chapters
Brand Basics
Foundational concepts every branding team must share
What Is Brand, What Is Brand Identity, Brand Strategy
Brand Ideals
The qualities that make brands endure - differentiation, authenticity, and lasting value
Differentiation, Authenticity and Coherence, Brand Value and Investment...
Brand Elements
The visual building blocks of a brand identity system
Brandmarks and Logo Types, Color and Typography in Brand Identity, Iconography and Pattern...
Brand Process
The research, strategy, and design phases that produce lasting brand identity
Research and Audit, Clarifying Strategy and Designing Identity
Brand Management
Standards, champions, and the systems that keep a brand consistent over time
Standards and Guidelines, Building Brand Champions
Brand in Context
Culture, voice, governance, and the forces reshaping brand identity practice
Organizational Culture and Brand, Messaging, Voice, and Brand Governance, Brand in the Digital Age