Less Is More

Progressive Disclosure

Showing information and options at the moment they become relevant

Key Insight

Progressive disclosure is the design principle of presenting only the information and options needed for the current task, revealing additional detail on demand. It reduces initial cognitive load while preserving access to full functionality. Applied correctly, it makes complex systems approachable without sacrificing power.

Key Points

  • Show the minimum viable information for the current decision
  • Reveal complexity on demand — "Advanced options," "Show more," accordions
  • Progressive disclosure works at every scale: page → section → element
  • Break complex choices into sequential steps to reduce decision paralysis
  • Mobile-first thinking naturally enforces progressive disclosure

Guidelines

  • Identify the primary task for each screen — disclose only what serves it
  • Use clear affordances for revealed content (chevrons, +/- icons, "Show more")
  • Don't hide frequently-used options — disclosure is for secondary or advanced features
  • Test: can users complete the primary task without encountering advanced options?

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