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Brand Elements
The visual building blocks of a brand identity system
Understand the taxonomy of marks, how color and typography carry brand personality, and how to choose elements that will last.
Topics (4)
Brand Elements
Brandmarks and Logo Types
The taxonomy of mark types and how to choose the right one
Brand Elements
Color and Typography in Brand Identity
How color and type carry brand personality and build recognition
Brand Elements
Iconography and Pattern
Building a consistent icon system that extends brand identity into UI and communications