Build Assets
Logo Rule
Logo Minimum Size
The smallest dimensions at which the logo remains legible in print and digital contexts.
Platform: bothTags: logo, size, minimum, legibility
Rule
The full lockup (mark + wordmark) must never appear smaller than 80px wide on screen or 25mm wide in print. The mark alone may be used at smaller sizes down to 16px (favicon/app icon).
Specifications
minimum Size80px wide (screen) / 25mm wide (print) for full lockup
clear SpaceApply clear space rules even at minimum sizes
color Variants
Full color on white/lightFull color on darkSingle color blackSingle color white (reversed)
Common Misuses
Using the full lockup at favicon size — use the standalone mark instead
Scaling below minimum without switching to the simplified mark variant
Placing the logo on a background so similar in value that it becomes illegible