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Logo Rule

Co-branding and Partnerships

How to display the Mathesis logo alongside partner or client logos.

Platform: bothTags: co-branding, partnerships, logo, brand

Rule

When appearing alongside a partner logo: both logos must be equal in optical size (not bounding-box size), separated by a vertical divider or minimum 3× clear space, and neither logo may be modified to match the other's style.

Specifications

minimum SizeEqual optical height — adjust by eye, not bounding box
clear Space3× logo height between marks, or vertical rule divider
color Variants
Both logos primary colors preferredBoth monochrome black on lightBoth monochrome white on dark

Common Misuses

Resizing one logo to appear dominant or subordinate without agreement
Modifying either logo to visually match the other's style
Placing logos closer than minimum clear space
Using partner logo without confirming the approved version and format

Source Topic

designing brand identity

Standards and Guidelines

Creating documentation that enables consistent brand application at scale