Build Assets
Hero Pattern

Profile / Account Page

User identity and account information overview page.

Platform: bothTags: profile, account, user, identity, bio

Layout

Cover photo (optional) + avatar + name header. Two-column below: details left, activity/content right. Or single-column for simple account pages.

Content Slots

required

Avatar + name

Large avatar (80–120px), display name (H1), username or role subtitle.

required

Key metadata

Location, join date, contact. 13–14px, icon + text pairs.

optional

Bio / description

14–16px, max 3–4 lines, expandable if longer.

optional

Stats row

Key counts: posts, followers, contributions. Each: large number + label.

required

Action buttons

Primary: Follow/Connect or Edit Profile (own page). Secondary: Message, Share.

optional

Content tabs

User's posts, activity, or collections organized in tabs below the header.

Hierarchy Rules

  • Avatar + name = primary identification — must be dominant above the fold
  • Primary action (Follow/Edit) must be immediately visible without scrolling
  • Own profile vs. others' profile: show Edit controls only on own page
  • Content tabs follow after identity info — users orient themselves before browsing content

Source Topic

designing brand identity

What Is Brand

How brand creates connection, trust, and differentiation in crowded markets