Build Assets
Hero Pattern
FAQ Section
Objection-handling section that answers the questions blocking a conversion decision.
Platform: webTags: landing-page, faq, conversion, objections
Layout
Centered single column (max 720px) with an accordion list, or two columns of Q&A on wide screens. Section headline centered above. 64–80px vertical section padding.
Content Slots
required
Section headline
Short prompt: "Questions?" or "Frequently asked". 28–36px, centered.
required
Question items
5–10 question/answer pairs. Question is a tappable row; answer expands below. First item may be open by default.
optional
Contact fallback
A "Still have questions? Contact us" link below the list for anything unanswered.
Hierarchy Rules
- Order questions by how often they block the decision - most common objection first
- Question text is the primary element of each row; answer is secondary
- Only the question rows compete for scan attention - keep answers collapsed by default
- One accordion open at a time keeps the section compact and scannable
Examples
- SaaS: "Can I cancel anytime?" / "Is my data secure?" / "Do you offer refunds?"
- E-commerce: "What is your return policy?" / "How long is shipping?" / "Do you ship internationally?"