Build Assets
Brand Guideline
Brand Typography Hierarchy
The approved typefaces and their roles in brand communications.
Platform: bothTags: typography, brand, typeface, hierarchy
The Rule
Maximum two typeface families in any brand communication: one for display/headlines, one for body/UI. Never substitute system fonts for licensed brand typefaces in customer-facing materials.
Rationale
Typography is the most persistent brand signal after color. Consistent typeface application across all touchpoints reinforces recognition and communicates brand personality through letterform alone.
Specifications
display TypefaceUsed for headlines, titles, and featured text at 24px+
body TypefaceUsed for body text, UI, captions, and any text below 20px
fallback StackDefine system font fallbacks for web/email contexts where brand fonts may not load
license ScopeVerify license covers web (WOFF2), desktop, and mobile app use cases