Build Assets
Brand Guideline
Social Media Specifications
Approved dimensions and brand treatments for social media assets.
Platform: bothTags: social-media, brand, assets, dimensions, templates
The Rule
All social media assets must use approved brand colors, the correct logo variant for the background, and the specified dimensions. Open Graph images must not contain text that becomes illegible at link preview size.
Rationale
Social media is often the first brand touchpoint for new audiences. Inconsistent or low-quality social assets reduce perceived brand credibility before a user ever visits the product.
Specifications
og Image1200×630px — used for Twitter/X cards and Open Graph previews
twitter Profile400×400px circular — mark only, not wordmark
linkedin Cover1584×396px — wordmark on brand background
instagram Profile320×320px minimum — mark only
favicon Sizes16×16, 32×32, 180×180 (Apple), 192×192 (Android)
Examples
- OG image safe zone: keep all critical text and logo within center 800×400px to avoid social platform cropping
- Twitter profile: use the standalone mark (not wordmark) — circular crop cuts off wordmark