Build Assets
Brand Guideline
Presentation Template
Brand standards for slides, decks, and presentations.
Platform: bothTags: presentation, slides, deck, brand, template
The Rule
All external presentations use the approved template: navy title slides, white content slides, logo bottom-right on every slide. One idea per slide. Headlines are complete sentences (the takeaway), not topic labels. Max 5 bullet points per slide. Fonts: Poppins (display) or Inter (body).
Rationale
Presentations that don't look like your brand undermine credibility. Every slide is a brand touchpoint. The "one idea per slide" rule is Greever's designing-for-vision principle: help the audience see one thing at a time rather than processing competing information.
Specifications
color VariantsTitle: navy background + white text; Content: white + navy; Accent (sparingly): orange + white
minimum SizeLogo minimum 80px wide at slide scale
clear SpaceSlide margins: 80px left/right, 60px top/bottom
Examples
- Good headline: "Design system adoption increased build speed by 40%" — a takeaway
- Bad headline: "Build Speed" — a topic, not a message
- Good: 1 chart per slide with a clear conclusion
- Bad: 3 charts on one slide requiring the audience to interpret