Build Assets
Brand Guideline
Logo Clear Space
Minimum breathing room around the logo to maintain visual presence.
Platform: bothTags: logo, spacing, brand, guidelines
The Rule
Maintain minimum clear space equal to the cap-height of the wordmark (or the x-height of the mark unit) on all four sides. Preferred clear space is 1.5× this value.
Rationale
Clear space ensures the logo is not visually crowded by adjacent elements, preserving its recognition signal and perceived authority.
Specifications
minimum Clear Space1× cap-height of wordmark on all sides
preferred Clear Space1.5× cap-height for marketing contexts
digital Minimum16px on all sides at any size